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Welcome to Champion Sales & Marketing, Inc​​.

Champion Sales and Marketing, Inc. (CS&M, Inc.) connects revenue strategy and operations to overcome the 95/5 rule to new customer acquisition. 95% of buyers in a company’s Total Addressable Market are not actively seeking to buy. The real challenge is quickly and cost-effectively finding the 5% who are ready now, and nurturing the 95% so they choose your business when they’re ready.
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Welcome to Champion Sales & Marketing, Inc​​.

Champion Sales and Marketing, Inc. (CS&M, Inc.) connects revenue strategy and operations to overcome the 95/5 rule to new customer acquisition. 95% of buyers in a company’s Total Addressable Market are not actively seeking to buy. The real challenge is quickly and cost-effectively finding the 5% who are ready now, and nurturing the 95% so they choose your business when they’re ready.
Learn More

Unlock Growth with Strategic New Customer Acquisition

Champion Sales & Marketing, Inc. is your trusted partner in new customer acquisition for startups and young companies entering the market.

From our experience and expertise we developed a structured process across sales, marketing, and operational disciplines for new customers and revenue that has taken us over 20 years to refine.

We empower founders, co-founders, CEOs, and sales and marketing leaders to excel in today’s competitive market.

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We work off of Performance & Results Focused on helping Businesses Grow.

successful sales and marketing growth strategies.

Most businesses share similar obstacles to driving revenue and growth. The tools, resources, and approach each company has for overcoming these obstacles are always unique. There is no template solution for businesses faced with obstacles to greater growth.​

Generic solutions, messaging, and targeting produces unsustainable results. Throughout our tenure in adtech and martech, we developed a unique mix of strategic, operational, and tactical sales and marketing skills.

successful sales and marketing growth strategies.

Most businesses share similar obstacles to driving revenue and growth. The tools, resources, and approach each company has for overcoming these obstacles are always unique. There is no template solution for businesses faced with obstacles to greater growth.​

Generic solutions, messaging, and targeting produces unsustainable results. Throughout our tenure in adtech and martech, we developed a unique mix of strategic, operational, and tactical sales and marketing skills.

successful sales and marketing growth strategies.

Most businesses share similar obstacles to driving revenue and growth. The tools, resources, and approach each company has for overcoming these obstacles are always unique. There is no template solution for businesses faced with obstacles to greater growth.​

Generic solutions, messaging, and targeting produces unsustainable results. Throughout our tenure in adtech and martech, we developed a unique mix of strategic, operational, and tactical sales and marketing skills.

Want more Qualified Sales Opportunities?

CS&M, Inc. developed a proven sales qualification process to increase enterprise-level sales teams revenue-generating activity and productivity.

  • We specialize in working with early-stage technology startups seeking customer validation, market adoption, new customers, and new recurring revenue.
  • We qualify Fortune 500/1000 decision-makers across Retail, CPG, Automotive, Financial Services, Telecom, Travel, Media, and Entertainment.
  • We reduce CAC and provide more control over desired outcomes which generate higher revenues.

Elvis Works

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Elvis delivers a measurable data-driven approach in a controlled environment to craft the best messaging around product market fit to effectively engage prospects across targeted audiences. We surface data from four primary sources:

  • Market Intelligence 
  • Campaign Performance 
  • Sales Performance 
  • New Customers
 

Elvis relies on empirical data to make informed decisions, not opinions or assumptions.

Intelligently Connecting with Buyers

We specialize in connecting and engaging sophisticated audiences & ICPs (Ideal Customer Profiles) by developing custom structures and processes that build trust to intelligently deliver value and relevance to the market. 

We design, build, and deliver professional customer-focused sales and marketing programs around the way buyers buy products and services. We effectively engage buyers across Fortune 1000, Enterprise, and Mid-Markets.

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​We curate highly targeted sales and marketing campaigns

We developed a scalable process to generate and match CRM

  • Development of Buyer Profiles
  • Identification of characteristics and behaviors that are the most conducive to generate conversions.

Use Buyers Profiles to develop the following:

  • Build a list of Qualified Companies and Prospects
  • Companies and prospects must meet defined qualifying criteria beyond demographics and buyer profiles

Testimonials

Words From Customers

Chad Baker
CEO, Chad Baker, LLC
Joe became a trusted advisor, a valued vendor, a reliable partner in my business, and a good friend. He built this from no prior relationship to a trusted partnership. Joe has helped me and my clients articulate the value we create, building relationships that drive revenue. He challenges business leaders to communicate the impact of their services in a personal, unique way, cutting through the noise aimed at decision-makers.
Scott Stevens
COO, Gigamon
Joe and Elvis Works engaged with us to understand our business, value proposition, and the problem our solutions solves - not easy in the complex and crowded world of DevOps automation. He then both developed a go-to-market sales strategy and executed outreach to deliver high quality and qualified leads. Elivs Works works, and works hard toward their clients’ success.
Chris Dailey
CEO, Intreka
I have used CS&M for a number of my clients and myself for over four years. I have relied on CS&M's help for building a highly qualified database of qualified prospects. Their process has helped me quickly validate messaging to our ICP while dramatically boosting the number of qualified opportunities.
Steve H Kelley
CEO, Arganteal
Arganteal had talked with and worked with several marketing companies before coming across Joe and his team. Most of those focus on the mechanics while Joe has focussed on the message and the message sequence. It is clear to me that refining the messaging is far more important. By refining our messaging we are now getting much higher connection rates. Mechanics alone won’t do that.
Sean Shahkarami
CEO, Opilio
Partnering with Joe and his Elvis system has been nothing short of extraordinary for my business. Within just 90 days, Joe not only brought a consistent stream of high-quality leads to my calendar but also transformed these leads into multiple lucrative deals. His expertise in crafting a compelling product market fit message and his strategic approach to engaging prospects is unparalleled. Thanks to Joe, my ROI from his program has exceeded all expectations.
Kristen Hooper
Head of Marketing, Arganteal
Joe played a pivotal role in helping to refine our messaging for our ICP. With his resources, we gained the power to expand our email outreach efforts and swiftly experiment, assess, and adapt our messaging to effectively engage our desired audience.

Questions or want to talk? Drop us a note below anytime.

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